How Cascades Grow | Lada Adamic | WiDS 2018

Lada Adamic, Research Scientist Manager at Facebook, presents How Cascades Grow at the WiDS 2018 Conference held at Stanford University on March 5, 2018.

This talk will describe several studies of information diffusion in social networks. The early spread of the cascade can be used to predict features such as size and shape, as well as whether it will recur. The information itself may change in the course of propagation, revealing the evolutionary structure of memes. Finally, the structure of the cascade can vary depending on the underlying mechanism by which the information is shared.