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Elaine Yi Xu

Staff Business Data Analyst, Intuit

Elaine Yi Xu, Staff Business Data Analyst, Intuit, is a passionate data analytics and data science practitioner, putting her undergrad degree in Statistics and MS in Info Sys and DS into everyday business decision-making. She’s been working in-house in web analytics, product analytics, and marketing analytics for multiple industries, including retail (lululemon), automotive (Kelley Blue Book), and most recently at Intuit, the global technology platform. She specializes in the measurement of Go-To-Market marketing strategies, assessment of marketing campaign effectiveness, optimization of user experience, and A/B Testing. She thrives to be the connective tissue between business, analytics, engineering, and data science, combining all facets of science to help arrive at the most optimal business decisions.

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